ERGO INTERTNATIONAL
Innovation in service and technology in an evolving travel market
"I do not view Cresco as a typical marketing agency, they are a critical part of our marketing team. For a business to be successful, it requires passion and dedication, Cresco deliver this without any question. They live and breathe our company values, always deliver above and beyond our expectations. If you are looking for an agency that will support you with a "can do" attitude, proactively develop your business strategy, and deliver results. I can only recommend this team!"
Steve Dodd - Ecommerce Director
Innovation and passion
ERGOInternational Travel Insurance is a multi-million-pound insurance business headquartered in Germany with offices across the world. The UK team had already made some great progress making a name for themselves when we met them in 2014 having just won the Telegraph Ski and Snowboard award for best snow sports travel insurer.
Part of the ERGO Group, ERGO UK provide specialist travel insurance for winter sports and cycling holidays, and for people travelling with pre-existing medical conditions. ERGO, unlike many insurance brands, are underwriters too, which means they can build insurance products to suit travellers.
Paid media ROI 2019
311%
The Challenge
We were excited to work with ERGO because it gave us a chance to flex our sports and adventure travel muscles. They wanted to approach their marketing in a different way to their competitors who spend hundreds of thousands on PPC and TV advertising.
They have a small team in-house managing IT and ecommerce systems and social media. But they needed extra support on getting their marketing foundations, their SEO, email marketing and key messaging right. Once these channels were producing results, they need us to move onto larger, above the line, campaigns that would challenge their competitors.
The solution
After an initial market research and re-branding exercise of their pre-existing medical product, we set about work on ERGO’s email marketing and SEO.
Between 2015 and 2016, through a combination of focused PPC, SEO and email campaigns we increased ERGO’s traffic by 66%.
Our relationship with ERGO continues to go from strength to strength, and we’ve worked together on radio campaigns, in-airport advertising, and a TV advert in the last three years.
